"Welcome to Copy Soup. Where flawless property descriptions refine perception and elevate market value."

Copy that moves.

You Got It. The best Salespeople sell FEELINGS.

You’re not just selling houses—you’re going to be marketing them better than anyone else. And now, you’ll have the tools to do it.

Copywriting Services

  • Your newsletter is the heart of your business. It’s where you get people to like you, love what you do, and want to do business with you. If you do this well, your database will grow. There’s no better place to reach your future clients than their inbox, but your newsletter must be worthy of their attention and inspire them to take action. Book a call, numbers are limited for this service.

  • Strut like a peacock! Forget writing a property description like the bland list of ingredients on a cereal box. Wheat, sugar, minerals, salt, blah, blah, blah. You need the recipe (and I’ll show you in less than an hour) - how to write your own story-driven, buyer-attracting, benefit-focused copy that speaks your buyer’s language. Or I can write it for you. I’ve never met a home (or a peacock) I didn’t love.

    Property descriptions start from $95. To order click HERE

  • Here’s where Copy Soup can get your website ranking higher by feeding it with some Google food (SEO). Being on the first page of Google is critical. Approximately 75% of google users never scroll past the first page.

  • It’s important to get personal information in there as a conversation starter. One of my clients was an ex-marathon runner. So we used that to position her discipline, dedication and competitiveness to prove her ability to get out there and get the best for her clients. The story-telling component is what gets future clients to keep reading and makes it far more memorable. My preferred styled is what I call the 'Vertical Profile' which is high on info and readability. Take a look at my ABOUT page for an example. I can also write your profile in a more classic style.

  • You’re too busy to spruik the booming year you’ve had, we get it. Or you just don’t know how to tell the story of the community service you’ve created. One recent client established a social project in Bali, engaging the community in the removal of tonnes of plastic waste from their ocean and shoreline, but didn’t know how to write the submission (and didn’t have the time). Your story should be in the public arena. At Copy Soup, we can make that happen.

  • Here's one of the most overlooked ways to sway a potential seller to list with your agency, and that's your About page. Most agency website's About page are written in a very vanilla, superlative rich fashion. If it's not chasing listings away, it's certainly not helping your brand stand out in any meaningful way. That's where Copy Soup comes in. My About pages are authentic and engaging. They help your brand stand out and provide your potential new sellers good reasons why they should list with you. Get a quote today.

  • For real estate agents, a lead magnet is the perfect way to grow your sales and or property management client base, build trust, and position yourself as the go-to expert in your area.

    Here’s what this service gets you:

    • I’ll write a unique 10 page ebook lead magnet for you. That’s about 2,000 to 3,000 words

    • Delivered to you as a print-ready PDF digital file

    • You’ll also get a 3D image of the cover of your ebook (high-res jpeg)to use on your website and social media posts

    For more details click HERE

PROMOTION

Story-Selling

Story-Selling

Downloadable Resource Helps Real Estate Agents and Principals smash their marketing game!

New Real Estate Marketing Bundle Spills the Beans on Selling Listings Faster & Building Your Database Quicker with Magazine-Worthy Photos and Story-Selling Copy—Even If You Can’t Write to Save Yourself

Learn how to sell property faster, with more enquiry, so you can build your database quicker by simply fine-tuning your marketing.

“Karen has a lovely way of humanising copy and giving it real personality in a way that resonates with property audiences.”

Anton Babkov

Ex-CEO Rex Software

“Karen’s tone and humanness speak to buyers like she’s a friend, rather than bland and generic speak.”

Justin Nickerson

Director, Apollo Auctions

“Always on point, great attention to detail, and very professional.”

Sandra Larkin

Rent Roll Acquisitions

FAQs

Why do I need a copywriter?

Good question. Maybe you don’t. But if your property listings aren’t attracting hordes of interested buyers, or you’re wasting precious hours agonising over your blurbs, it’s time to reconsider. You need a copywriter if you’re serious about getting top dollar for your clients. OR, you can grab my Story-Selling bundle and DIY your way to brilliance.

Can you write for listings in other states?

Absolutely. I’ve worked with agents from Australia, New Zealand, and the U.S. The world is my office as I write from home utilising the images you send plus other online data to create your copy.

How long will it take to write my copy? 

Usually 24 hours, sometimes quicker. I’ve been in real estate long enough to know you needed that copy yesterday. I only take on three projects a day because quality matters.

How do I brief you?

Most of my clients are too busy to breathe, so email or text works just fine.

Mostly, all I need is the address, a few bullet points and sometimes a few pics.

Prefer to chat? Let’s hop on a call.

CONTACT