5 Pages Your Real Estate Website Needs
(And the right content to make them work)
A beautiful website is nice. A website that works? Essential. If your online presence isn’t bringing in leads, building trust, or making sales, the problem isn’t your colour palette—it’s your content. A great website isn’t just about design; it’s about guiding visitors through an experience that makes them think, Yes, this is exactly what I’ve been looking for.
Here’s the blueprint for a site that not only looks good but actually does its job.
1. Home – The Hook
Your homepage is the handshake, the first impression, the moment where visitors decide whether to stay or bounce. It needs clarity, confidence, and a compelling reason to explore further
What to write:
A clear statement of what you do and who you do it for
A short, punchy tagline that captures your brand’s essence
A simple, inviting next step—whether that’s exploring services, reading case studies, or getting in touch
2. About – The Connection
People don’t buy from faceless brands; they buy from people they trust. Your About page isn’t a résumé—it’s a story. It should make visitors feel like they know you and, more importantly, that they want to work with you
What to write:
Your mission and what drives you
A bit of personality—your quirks, your passion, why you do what you do
A subtle but strong call to action (because engagement starts here)
3. Services – The Clarity
If your services page is vague or cluttered, you’re losing business. People need to know what you offer, how it works, and why they should care—without having to wade through paragraphs of fluff
What to write:
A clear breakdown of your services, framed around benefits (not just features)
A simple structure: what it is, who it’s for, why it works
Answers to common hesitations or objections, so visitors feel confident taking the next step
4. Case Studies or Portfolio – The Proof
Saying you’re great is one thing; proving it is another. A strong case study or portfolio page turns curiosity into conviction. It shows that you don’t just talk a good game—you deliver results
What to write:
Before-and-after stories that highlight transformations and impact
A mix of hard numbers (if applicable) and emotional takeaways
Client testimonials that add credibility and personality
5. Contact – The Close
You’d be surprised how many websites make it difficult to get in touch. If your contact page is buried, unclear, or uninviting, you’re leaving opportunities on the table. This page should be frictionless and persuasive
What to write:
A warm, encouraging invitation to connect (not just “Fill out the form below”)
Multiple ways to reach you—email, phone, social, whatever makes sense for your brand
A subtle reassurance, such as response times or what to expect next
The Takeaway
A website should do more than sit there looking pretty—it should guide visitors toward action. With the right pages, the right words, and a clear, compelling flow, your site can become more than a digital storefront. It can become a magnet for the right clients, pulling them in and making them want to work with you.