10 Game-Changing Apps Every Real Estate Principal Needs Now

When it comes to running a real estate agency, there’s no easy fix (I’d love to know if there is!). A day in the life of a real estate principal is a whirlwind of overseeing sales teams, managing client relationships, handling property marketing strategies, resolving disputes (hopefully not too many!), keeping up with market trends, and ensuring the office runs like clockwork—all while squeezing in calls, emails, and the occasional emergency meeting.

So I wanted to give you a hand with this list of the most comprehensively useful apps we’ve ever come across that’ll save time and more importantly provide a better experience of your brand to sellers, buyers, and agents alike.

Other than the obvious REA and domain, here are the apps in order of usefulness and value for money (hyperlinked for your convenience).

  1. Rex - the most robust real estate CRM there is (in my opinion!). The rex team never stops making intelligent improvements and creating additional services, and they have a brilliant support team too for when you get into a jam. You’ll never hear the words ‘not our problem’ from the rex team

  2. Propps - a brilliant piece of software that gets installed on your website’s property for sale listing pages. Buyers simply click on a button and can fill in some details and make an offer. Agents love this seamless system because it makes life easy for buyers and sellers. Put a QR code on the listing page on your brochure and buyers can get to it straight after your open home! Such an easy process

  3. Realhub - for all your templates - brochures, signs, postcards, and social media, plus they have a section for listing proposals called Engage. Add QR codes to all your print media within the app

  4. Properti - after your design consultation, this app produces templated reels that get fed through to your agents’ social pages so their insta, etc are always on brand

  5. Corelogic/RPdata - a no brainer. Accurate property data 24/7. Brilliant search tools.

  6. Rexreach - social media campaigns done easy

  7. Docusign - total no brainer

  8. Realtair - save up to 11 hours per listing with their prospecting/listing/selling tool (this app may save the additional cost of a docusign account)

  9. Campaigntrack - if you want the most stunning images for your listings, speak to them

  10. Propic - the 24/7 virtual property assistant - lead capture heaven

Enjoyed this read?

If it gave you a fresh perspective or a nugget of wisdom, why not share it with someone who could use it too? And hey, a little like wouldn’t hurt either—think of it as a virtual high-five 🙌

P.S. I’m keenly watching the team at view.com.au to see what goodies they come up with next for agents













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